YouTube has announced today that moving forward it wi be tougher to get a partnership and run ads on videos. Previously, channels had to reach 10,000 total views to be eligible for the YouTube Partner Program (YPP). Starting today, new channels will need to have 1,000 subscribers and 4,000 hours of watch time within the past 12 months to be eligible for ads. We will begin enforcing these new requirements for existing channels in YPP beginning February 20th, 2018.