uTorrent (also known as Torrent) is the world's most popular BitTorrent client, with over 150 million monthly active users around the world. It's now preparing for one of the biggest changes in its history. Currently, uTorrent is available as a standalone 'lightweight' client that is offered in Free, Ad-Free, and Pro flavors. In its earliest iterations, the company made much of the revenue through toolbar installations, but changes in modern web browsers made that a less attractive proposition. It has since shifted to in-app advertising, which currently generates most of its revenue. That reliance on advertising isn't going to change, but the company is making a major shift in how it delivers its product. Speaking with
TorrentFreak's 'Steal This Show' podcast, Bram Cohen - creator of BitTorrent, and founder of BitTorrent Inc, which owns uTorrent - revealed that the next major version of the torrent client will run directly in the browser.