Released by Air New Zealand, this one cleverly cashes in on the Hobbit obsession and has been released in time before the final film of the trilogy. The instructional video features Elijah Wood, Peter Jackson, orcs, wizards, a shiny ring and nearly everyone else you'll spot in Middle Earth. This one also sports cameos by Dean O'Gorman and Sylvester McCoy and was shot in places that hosted the trilogy, including Hamilton and Central Otago.