The new iPhones are huge, their latest high-profile commercials made that pretty clear, and in every single way, they're better than the uber-hyped but somewhat underwhelming predecessors. The A8 chips are faster, the profiles are slimmer, security, health tracking, camera capabilities, everything's improved. It seems only logical therefore for Cupertino to charge a premium, especially as far as the "huge" 5.5-inch iPhone 6 Plus is concerned. Clearly, they're now spending more money on various components, starting with the always costly displays. Or are they? Are they really? Not according to IHS. Don't get us wrong, the so-called bill of materials is pricier for the 6 Plus. Just not so pricey to warrant the $100 gap between it and last year's 5s or the 2014 standard iPhone 6.

It's apparently costing Apple an extra $16 to produce the 6 Plus, parts and labor included, bringing the grand total to merely $216. That's for the variant packing 16 GB of internal storage space, which Apple sells at $749. Meanwhile, the highest-end model, equipped with 128 GB memory, has a BOM worth exactly $263 and a recommended retail price tag of $949. Anyone want to take the time to gauge the exact profit margins?