Apple today announced the Apple Watch, a smart watch marking its entry into the wearables market. The device has an overall square shape, but features gently rounded side edges. The Apple Watch will be available in solver and gold, and will be compatible with a number of different straps that slide in and out of a unique slot. Apple calls it "the most personal device we've ever created." Apple says it is synced with universal time standards and is used as a personal health and fitness tracker.,thanks to a trio of sensors placed on the back. Apple worked hard to redefine the user interface, which is entirely different from that of iOS. It features a physical dial on the side that is used to zoom in and out of whatever is one the screen. A press of the dial takes you back to the home screen. The Apple Watch has a sapphire touch screen that displays notifications. Watches can be aware of one another and send short messages, and the device can accept voice dictation as well. It charges via mag-safe magnetic induction. The charger attaches to the back of the Watch. There are two different sizes to accommodate a range of wrist sizes. The UI allows people to alter the expression of emoji, draw little figures, choose between predetermined answers to messages, and even view photos that have been favorited in iCloud. The device will be able to run third-party apps, and Apple released WatchKit in association with the device so developers can get to work coding. The device will be available in early 2015 with a price point starting at $349.