Later on today,
Google will be unveiling it's own service to allow online payments on sites
around the web. Although Google doesn't view the service as a direct competitor
with PayPal, internet market analyst Greg Sterling believes there is no question
that it poses a long term threat to eBay.
The payment service, known
as "Checkout" has been in testing for around a year, and companies such as
Starbucks Corp and Buy.com have already signed up to be amongst the first users
of the service when it is released.
Merchants using the "Checkout" product, along with advertising from the search
giant, will receive discount on processing fees based on the amount spent on
advertising through the company. Merchants won't have to pay processing fees on
purchases totaling 10 times their advertising volume with Google. That means an
advertiser spending $20,000 per month at Google wouldn't pay any processing fees
on purchases totaling $200,000. After the spending threshold is exceeded, Google
will charge merchants a fee equal to 2 percent of the purchase amount, plus 20
cents per transaction.
Note: It's really up now. Go to
the link and you can
start filling in your credit card information. You can also check out this
Video Tour.
Note 2: At this time,
only merchants with a U.S. address and bank account can process transactions through Google Checkout.