Apple today announced the USB Power Adapter Takeback Program, which will allow iPhone (and iPad and iPod) owners to hand over third-party USB adapters for new Apple USB adapters. Apple is not handing out free adapters, however. Rather than swap third-party chargers for Apple chargers directly, Apple will sell an Apple USB charger to people who turn in a third-party charger for $10 (about half price). iPhone owners will need to bring in their device to an Apple Store so the serial number can be verified. The program begins August 16 and will run through October 18. Apple launched the USB Power Takeback program due to injuries caused by faulty third-party chargers used with Apple products. Apple said that its customers' safety its the company's top priority. It will dispose of the turned-on adapters in an environmentally friendly way.