Today, Outlook.com launched Don't Get Scroogled by Gmail, a national campaign at http://www.scroogled.com to educate Americans about Google's practice of going through the contents of all Gmail emails to sell and target ads. According to a public GfK Roper study, commissioned by Microsoft Corp., 70 percent of consumers don't know that major email providers routinely engage in the practice of reading through their personal email to sell ads - something that 88 percent of people disapprove of once they are informed. Unlike Gmail, Outlook.com doesn't go through the content of users' emails to show ads. Outlook.com hopes this campaign will help educate consumers about Google's email practices and promote Outlook.com's policy of prioritizing the privacy of its users' emails.