topicmaker Veteran
Joined: 28 Feb 2006 Posts: 24950
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Posted: Sat Sep 01, 2018 5:58 am Post subject: Google Buys Mastercard Data to Link Targeted Ads |
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Google allegedly purchases data from Mastercard pertaining to the purchase history of its 2 billion cardholders. They then cross-referenced it with Google's own online advertising tracking to learn how Mastercard cardholders viewed and reacted to, online advertising from Google in relation to physical store sales. Google boas...read more |
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