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Google plans to build high-speed broadband service - TechAmok
Google plans to build high-speed broadband service - [internet] 06:00 PM EST - Feb,11 2010 - post a comment Google plans to build and test super fast
fiber-optic broadband networks in a few communities around
the U.S., promising up to a one gigabit per second service - a
hundred-fold increase over what most Americans currently can subscribe
to.
A 1 Gbps could let a user download a HD movie in minutes and is more
than 1000 times faster than AT&T's basic DSL offering. But why
Google would want to undertake such a major project in the first place
is not exactly clear yet. It's doubtful that Google would want to
deliver broadband service to every home in the United States. So what
is the search giant up to this time? Is Google's goal to influence
national broadband policies? Maybe Google wants to show that
traditional ISPs are deploying broadband ineffectively. It's hard to
know for sure what Google's up to, but Google is doing at
least three things here:
1) It's demonstrating to the public and to regulators that really fast
broadband isn't nearly as hard as companies like AT&T and
Verizon pretend it is.
2) It's sending a warning to large telecoms that they better start
working to reduce prices and increase service or they might face a
competitor they dont' want to go up against, and
3) By partnering with municpalities, it's learning/showing the nation
how to bypass the current dominant telecom players by creating
municipally-owned fiber infrastructure that can be rented to multiple
service providers, who can then duke it out on price and service. If
successful, that could create a model where Google uses its huge cash
surplus to finance municipally-owned fiber optic networks, undermining
its telecom rivals and speeding up the nation's internet without ever
having to run a consumer-grade network or learn how to do customer
support.
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