Microsoft\'s 13 Worst Missteps Of All Time - TechAmok
Microsoft's 13 Worst Missteps Of All Time - [briefly]
02:11 AM EST - Jan,15 2013 - post a comment
Microsoft's 13 worst missteps
of all time? Here's an excerpt:
Microsoft misstep No. 5: Windows 8
Windows 8 is turning out to be a misstep of unprecedented proportions. The fundamental problem, as many of us at InfoWorld have described repeatedly, is the Jekyll-and-Hyde nature of the Frankenstein interface. Clearly, with Windows sales heading deeply down and the entire PC hardware industry going with it, Microsoft had to do something. Relegating the old-fashioned Windows desktop to a tile on a new mobile phone app hasn't done the trick.
Or maybe we're all wrong and Windows 8 will breathe new life into the PC industry. In another six months, we should know for sure.
Microsoft misstep No. 4: Windows 8 branding
There's nothing inherently wrong with Windows 8 -- it's a noble (if flawed) attempt at bringing Windows into a more mobile future. There's plenty inherently wrong with Microsoft branding. When you bring the two together, the combination's absolutely lethal.
Please. I spent a whole day trying to come up with a worse name than "Windows RT." I couldn't do it. Microsoft could call the Metro-side-of-Windows-8-plus-Office-2013-RT just about anything, and it would be better than Windows RT.
So many people right now are so confused about the differences between Windows RT and Windows 8 that we won't hear the end of it for another decade -- or longer. Customers who buy a Windows RT tablet, thinking they were getting Windows, will be sorely upset. I bet the return rate for Windows RT tablets at the retail level goes well into double digits, simply because of the naming confusion.
Then there's Metro: immersive, Modern UI, Windows Store. I don't even know what to call it any more. I can imagine telling my Aunt Mildred that she needs to get a Modern UI Calculator from the Windows Store. I mean, Microsoft itself stopped using the term "UI" nearly a decade ago: It's always UX. You can call Metro apps "Windows Store apps," but not all apps in the Windows Store run on the Metro side (for example, Office 2013 is in the Windows Store). And not all Metro apps originate in the Windows Store -- the Metro Xbox Music app, for example, isn't really a Windows Store Xbox Music app because you don't download or install it from the Windows Store.
There's another Win8 branding inanity as predictable as tomorrow's sunrise. The next version of Windows will probably be called Windows 9 -- cool. Here's what I want to know: What will the next version of Windows RT be called? Windows 9 RT? Windows RT 2.0? Windows SU?
Add your comment (free registrationrequired)
Mar,18 2018 Samsung S9/ S9+ vs iPhone X vs Galaxy Note 8 Battery Life DRAIN TEST Mar,17 2018 Intel has microcode updates for modern CPUs and fixed silicon for Mar,16 2018 Microsoft wants to force Windows 10 Mail users to open links in Edge Mar,16 2018 Marvel Studios' Avengers: Infinity War - Official Trailer Mar,16 2018 Bella Thorne for Shape Magazine Mar,16 2018 Intel Now Offering System Studio for Free Mar,16 2018 Apple Puts Family Resources On a Single Web Page Mar,15 2018 Sex Robots are getting smart and more real than ever Mar,15 2018 Microsoft Admits It Incorrectly Upgraded Some Windows 10 Users To Mar,15 2018 Cryptocurrency Exchange Offering $250k Bounty For Hackers Mar,14 2018 Google Home Lets People Set Reminders That Ping Their Phone Mar,14 2018 Smartphone Camera Shoot-Out: iPhone X, Pixel 2 XL, Galaxy S9+ Mar,14 2018 GeForce Partner Program Coverage Intensifies Mar,14 2018 It's an invasion into your mind. Don't rewind! Mar,14 2018 Stephen Hawking has died aged 76 Mar,12 2018 Galaxy S9 Durability Test! - Upgraded Aluminum?! Mar,10 2018 Windows 10 Finally Adds Tabs to File Explorer Mar,10 2018 Elon Musk tweets video of the "urban loop" transport system